The Business Idea

±: 1.1.3 The Business Idea

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Who wants to be a millionaire?

Who wants be a millionaire?Know the playground, know what to do, now make a business out of it. You need to define a business idea.

Need any help? If you make a search at on “business ideas”, you will find over 7,000 books that may or may not help you. If you Google the same phrase, you will receive 3,150,000 not sponsored links.

If you want to spare yourself time-consuming searches, here is a simple definition placing the business idea in a bigger context: The Big 3.

The Big 3 (the vision, the mission and the business idea) can be comprised in the sentence “You do this”, where “you” embodies the vision and its potential limitations, “do” embodies the mission, and “this” embodies the business and how to create revenue.

Why I didn’t cut to the chase presenting the standard textbook definition of "this"? - A defined entity produces a defined set of goods/services for a defined group of stakeholders. Because without checking out the wider context for the Big 3 before defining "this", you create limitations - and face it: the most counter-productive you can do when becoming a millionaire is creating a limited business...or is it?


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