The ± Factors Our focus changed on our way to...where did we want to go again?

Our focus changed on our way to...where did we want to go again?

E-mail Print PDF

In psychology you talk about the ABC model. And I am not talking about Freud and his models, but modern psychology.

Antecedent causes Behaviour causes Consequence.

  • In the stone age (at least according to Internet age which imply pre 1990s) we as consumers were more than happy with the Antecedent. The people told us about their vision and we believed in it. As a consequence, we sent people to the moon and were happy.
  • In the middle age (again according to the Internet age which probably would imply early 1990s to 2005-2008) we as consumers started to inquire, comment and discuss the Behaviour related to the Antecedent. Is the entity or person really producing the Antecedent described? Walls were tore down and democracies were built.
  • In this age - now (again according to the Internet age which probably would imply somewhere from 2005 and now) we as consumers have started to see the Consequences. "You say this, you do that, but what is the consequence?"

Although I am pretty young (or old according to my children) I have survived the three ages. Will you, and how?

 

Search

.Login/Logout

Sponsors