The ± Factors TH!NK again

TH!NK again

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Think goes to AmsterdamAlthough TH!NK has presented an innovative EV concept, the very same concept is constantly being obstructed by old-fashioned thinking. TH!NK has built a modern assembly line in Aurskog in Norway with a capacity to build over 3000 cars a year. A decision probably inspired and reinforced by imported car experts since Norway has no tradition in building cars.

What would happen if the company only used their assembly line for production of cars for car pools, but for the private market the company set up small assembly lines in their local markets? Should not be too difficult, since an EV as TH!NK has only a fraction of parts to assemble in comparison to the traditional car. And besides the possible wet dream for the company's marketers to rename their model TH!NK City to TH!NK Frankfurt, TH!NK Stockholm, TH!NK, London, TH!NK Prague, etc, the company could cash in even more benefits. Here are some of them:

  1. They could get start up finance for each new assembly line from local authorities interested in creating local jobs
  2. They could get a lot of free press from local media making TH!NK a household name at almost no cost
  3. They could skip the traditional retail and service concept and take charge of the relatively profitable after-market themselves
  4. They could decrease transport costs and pollution radically when they stop sending heavy batteries from Germany to Norway and instead send the batteries directly to the local assembly line, but most of all
  5. They would live their brand as the most environment friendly solution for local transport to the fullest

 Why haven't they thought of this or tried to do something like that?

I do not know what has happened in their board rooms, but I suspect that the reason lies in the classic ± factors group think and expert think. The car industry's group think is most of all embodied by the 101 years old assembly line - the grandious centralized production system devised by Henry Ford to save costs and increase profitability. And according to all experts, it is a proven method for effective car production.

But the times they are a-changing, why cannot the car industry try to change as well?

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